What does the video production process involve?

Author: Artistic Imagery Productions |

Every project is different, but broadly speaking the video production process can be broken down into three phases:

  • Pre-production: This is when we work with you to learn all about your organization and together define what it is you need from video production. A few of the questions we might discuss are: Who is your target audience? What are the key messages you want to communicate? What platforms do you want to publish on?
  • From there, a video outline and/or detailed script is created, budgets are confirmed and any shooting dates are arranged.
  • Production: This is what most people think of when they talk about creating videos. Our team will capture all the required footage – such as interviews and b-roll at the desired locations.
  • Post-production: This is where the magic happens. Once we’ve captured all the elements, our team will get to work on the edit, molding the digital files into an artistic sequence that portrays your message. During this stage we also add graphics, titles and music as appropriate. You will have an opportunity to review one or more rough cuts and give feedback before everything is finalized.